Creative strategist, storyteller and author.
Story-first strategy for an AI-powered world.
Sometimes the best AI strategy is to close the laptop.
Anyone can ask AI to write a caption. The real opportunity is teaching it to understand your brand, your voice, values and audience and then giving your team shared, customized tools so your communications become more consistent, not more generic.
I’m Merab Favorite, the creative strategist behind ModernLore Strategies. I help small businesses and nonprofits build stronger brands, tell better stories and use AI without losing the human voice that makes their work special.
I’ll help you build AI tools, establish your voice and teach your team how to use AI effectively. I’ll also help them recognize when a story calls for something AI can’t provide: human curiosity, a meaningful conversation and someone willing to go take the picture.
And no, I did not use AI to create these images. Photo credit: Whitney Patton Photography
Tell Better Stories
As a life-long writer and storyteller, I’ll help you find the people, moments and details that make your organization worth remembering, and turn them into meaningful content and campaigns.
Build Useful AI Tools
I’ll create custom AI tools and workflows based on the work your team actually does, helping you save time without sacrificing quality or personality.
Teach Your Team
I’ll teach your team when and how to use AI responsibly, and when the best answer is to step away from it and rely on human creativity, curiosity and connection.
About ModernLore Strategies
ModernLore Strategies grew from my love of history and my fascination with the tools shaping our future.
Too many meaningful stories go untold because the people doing important work don’t always have the time, tools or communications support to show the world why it matters.
ModernLore Strategies helps close that gap. Through thoughtful strategy and AI-powered workflows, I help small teams share their expertise, strengthen their brands and preserve their human voice—without making it sound as though a robot took over the marketing department.
